After finalising the branding for Different Strokes Swimming and Sydney Swimmers, I was contracted to craft a logo lock-up for the incoming 10 year anniversary. The creative brief was clear in the need to create a logo that portrayed the achievements of lifting up and bringing wellness to the local community throughout its years of coaching and teaching. This logo would be worn as a specialty swimming cap for the staff and members, as well as advertising their achievements to other local aquatic centres.
With the already close relationship built working with the founder and knowing the personal success of this attainment, I endeavoured to ensure that the logo design would portray this very feeling. I designed optional logo lockups with in-situ examples of the printed caps to display the simplistic and straight forward typography, and with swift review and feedback, gave the final artwork for print well before its deadline.