I was fortunate to be approached by an executive officer to design a simple brand for the launch of their new, family-run company called Meta Developments (NMBD). They stated that the brand would be very simplistic and in only black and white, ensuring it can be clear on development plans, stationery and possible warehouses. They sought to have the family sibling initials on the logo, as well as a compass, symbolic of direction, statistic growth and engineering.
After speaking with the executive about the details of the brief, I created optional clear logos that would portray the purpose and meaning behind the company. Here I presented logo monograms and typography variations, which assisted the client to give feedback and finalise a brand that they were satisfied in. With prompt approval, I finalised and delivered all the formatted logos to the client with success.