During a meeting with the founder of Different Strokes Swimming, they had the need to create a seperate school of intermediate and professional adult swimmers as the school had increased in numbers of adult competent swimmers to create a squad team. I was contracted to design off a draft idea of a logo to represent the team, called Sydney Swimmers.
Here I gathered the draft logo and implemented a style guide to not only represent the highly competitive team, but also align with it's original brand, Different Strokes Swimming. Both logos tie together in tangent and creates a cohesive visual system, while also being unique to each other. I achieved this by adding additional colours to signify the location of Sydney as well as its ocean water classes.