When working at the university, I had the opportunity lead the design of a merchandise store for Notre Dame students and staff members. I was tasked by the Director of Marketing and the Deputy Vice Chancellor, Corporate to propose a store space and promotional merchandise that aligned with current fashion youth brands our students would be familiar with.

I conducted competitive analysis on surrounding universities merchandise and researched Sydney apparel brands to help make better knowledgable choices in designing the merch store for Notre Dame.

I designed revised mock ups and store floor plans based off focus groups and surveys, which was then presented for approval then designed for the official launch of THE NDA STORE.

This launch demonstrated that I am capable to research and detect brand solutions under a unique, as well as being a quick-on-your-feet learner, from interior design to fashion branding.